BMW Opens Showroom on Grounds of Defunct Polish Carmaker

BMW has found an unusual home for its newest luxury cars. The German automaker has opened a dealership on the grounds of a Polish carmaker that has since disappeared, returning car sales to a site that once built vehicles of its own.

The move is a striking piece of reuse. Former industrial land in Poland has taken on many roles since the country's car industry shrank, and a premium brand's showroom gives the property a new commercial life while keeping it tied to the car business.

For buyers, the practical result is simple: a new place in Poland to see and purchase BMW's current lineup. For industry watchers, the story stands out because it sets a brand at the top of the luxury market beside a local name that is no longer on the road.